Digital Vidya: Empowering Marketing Professionals In Advanced Digital Marketing
It is estimated that In India, the digital ad revenue will be worth almost Rs 540 billion by fiscal year 2024, while the television and print ad revenues are projected to reach about Rs 455 billion and Rs 276 billion rupees respectively. These numbers clearly show that India is heading towards a digital advertising future. In such a scenario, it is imperative for a conventional marketer to upgrade digital marketing skills. Digital Vidya is playing a crucial role in empowering marketing professionals in advanced digital marketing.
As a conventional offline marketing professional, I have experienced a paradigm shift in the marketing mix strategy at the corporate level with the advent of digital marketing. In last one decade, the advertising industry has skewed towards the online space with almost all industries in B2C and even B2B category ensuring strong online presence.
This metamorphic change has opened a completely new horizon for the marketing learning curve. Professionals like me search out for the best possible institution inculcating the advanced digital marketing skills to match the industry requirement. This is where one name that stands out today is Digital Vidya.
About Digital Vidya
Established in 2009, Digital Vidya today is Asia’s leading professional training academy. It is relentlessly focused on imparting the new-age digital skills relevant in IT revolution era to the individuals and organisations.
Digital Vidya has trained over 38,000+ professionals from 16,000+ brands that includes – Nokia, Google, eBay, SAP, Citibank, Toyota to name a few; in more than 3800+ training batches across 55+ countries.
To add to its credentials, Digital Vidya is the official training partner of Google & Microsoft India and has international partnerships with Global Social Media giants – Facebook, LinkedIn, NASSCOM & VSkills.
Digital Vidya provides both online and offline education program in pre-defined batches. Since many working professionals enroll for skill upgrade, the batches have weekdays and weekend options as well. I enrolled for the CDMM course for the Sunday batch in the month of March. The course includes several modules – SEO, E-mail Marketing, Inbound Marketing, SEM, SMM, Affiliate Marketing & Advanced Social Media Marketing.
The most interesting part of the course curriculum is the weekly assignment. It ensures that all the theoretical skills imparted in the virtual classroom translates into practical learning. The evaluation criteria is another interesting aspect that gives thorough feedback on the hits and misses.
Digital Vidya has a huge pool of trainers that include over 72 digital marketing experts working with top corporate houses. Each module has multiple trainers and the institution offers flexibility to change the trainer basis inputs almost on real time basis.
Key Benefits of Digital Vidya
Digital Vidya provides a 360-degree training to the candidates with many unique propositions that are a stand-out in the digital marketing arena. With an intense competition in the domain, the key USPs of digital Vidya are enlisted herewith.
Lifetime Learning Management System Portal
Digital Vidya provides a lifetime Learning Management Portal access to all its students. This is the portal whereby student retains the entire course content – presentations, videos, links, free tools, FAQs and QAs. This is incredible in the context of revision and revisiting the portal even after the completion of course and certification.
The video of each session is recorded and shared with all through emails and uploaded in the Learning Management System portal. It gives an excellent opportunity and flexibility to the professionals like me to schedule our module completion as per our workload.
Weekly Assignment on Real-life Examples
The theoretical skills imparted during each session is assessed through weekly assignment evaluation. Each module has at least one assignment linked to it that needs to be completed within stipulated time frame. It ensures that each student understands and implies the techniques and tools learned in practical work scenario.
The LMS portal has a Q&A section that allows every student to post their specific queries online. The query posted is viewed by all the experts and trainers and student gets multiple answers from them. It allows them to explore multiple options as per their need and requirement.
Internal & External Certifications
The biggest advantage of Digital Vidya is the extensive certification provided by them internally and externally. While each successful module completion gets internal certification from Digital Vidya, it also provides opportunity for free certifications from several prominent global digital marketing companies like Hubspot. Team Digital Vidya also assist in Google certification that needs to be individually applied for.
Digital Vidya Placement cell also provides placement assistance to the eligible and interested candidates on their timely completion of course. Several candidates have been placed in some of the reputed companies for their digital marketing requirement.
What’s In It For Conventional Marketing Professional?
As a conventional marketing professional, I always wondered what is the difference in digital marketing and the conventional marketing? After all, the entire brand and marketing concept that applies in conventional and offline marketing remains same for the digital marketing. However, after enrolling for the digital marketing course with Digital Vidya, the myth was broken to a large extent. While conceptually it remains same, the basic underlying difference is the execution.
Digital Marketing requires lot of technical know-how including basic understanding of website development, coding & its impact on content visibility. To ensure top of mind recall for one’s products and services online, high quality content creation is required around it. Once it is done, the next challenge is to ensure it tops the SERP and so on so fore.
After enrolling for the CDMM, I’ve realized the need and importance of the major difference between the online and offline marketing. Digital Vidya’s comprehensive Certified Digital Marketing Master course is a must for professional like me who are into the mid of their career. Digital Marketing is the present & future of marketing and is going to be the most sought-after employment opportunity for the time to come.
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